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WorldSpace Adds Two Exclusive Services to Lineup
WASHINGTON, January 30, 2001 - WorldSpace has inaugurated two new services bringing the best in contemporary music from the Arab world to the far-flung listeners of the WorldSpace system.
The two exclusive audio services, All Music and Channel 2 (All Music), will give WorldSpace listeners the hottest contemporary Arabic music. Aimed at teens and young adults' ages 15 - 25, All Music is a true pan-Arabic station, gathering content from the Maghreb to Beirut, from the Gulf to Cairo. Channel 2 (All Music) targets 18 - 35 year old listeners with an emphasis on regional music from the Levant and Egypt. Both All Music and Channel 2 (All Music) are broadcast via the AfriStar(TM) satellite to audiences in the Middle East and Eastern Africa.
Additionally, All Music will be broadcast via the Southern beam of AfriStar to 17 nations in sub-Saharan Africa as well as South Africa. "This is the best of popular Arabic music brought via the medium of the future for the audience of the future," said Sam Holt, Senior Vice President of Content for WorldSpace.
"For the first time ever, listeners will be able to hear the newest, freshest sounds from the Arab-speaking world with digital clarity and quality from all over the world." Both All Music and Channel 2 (All Music) are exclusive to the WorldSpace system and can only be heard by using a WorldSpace satellite audio receiver.
The two new Arabic music services are the latest additions to an existing lineup of 10 WorldSpace-branded music and spoken word programming services in English. They complement a diverse group of new broadcast partners including Jacaranda 94.2fm, 94.7 Highveld Stereo, and Islamic Sound and Vision that have recently signed on to broadcast over the South and East beams of AfriStar.
Headquartered in Washington, DC, WorldSpace was founded in 1990 to provide direct satellite delivery of digital audio and multimedia services to the emerging markets of the world, including Africa, the Middle East, Asia, Latin America, and the Caribbean. The WorldSpace satellite network will consist of three geostationary satellites. The first two satellites, AfriStar and AsiaStar, were successfully launched October 28, 1998 and March 21, 2000 respectively.
The third satellite, AmeriStar, will follow in 2001. Each satellite has three beams with each beam capable of delivering more than 40 crystal clear audio channels and a variety of Web content and data directly to portable receivers. Once completed, this unique global service will transmit quality information, education and entertainment programming to a service area that includes 5.2 billion people.
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