(PRODUCT) RED

Product Red was created by Bono of U2 Bobby Shriver, Chairman of DATA, to raise money and awareness for The Global Fund. The Initiative was launched alongside of the World Economic Forum held in Davos in January 2006. Product Red seeks to draw on the branding expertise and commercial might of corporations to offer "red" branded products. Red partners, including GAP, Motorola, Armani, Converse and Apple, have signed onto the campaign for five years, and will give up to 50% of their profit made from the sale of (RED) products to buy AIDS drugs for mothers and children in Africa. The corporations, in turn, hope to broaden their customer base while contributing to the fight against HIV/AIDS.

Motorola & (PRODUCT) RED

As the exclusive wireless partner for (PRODUCT) RED, Motorola, a CCA member, is producing special RED versions of its signature handsets, including the RED MOTORAZR (U.K) and RED MOTOSLVR (U.S.).

With each sale of a (PRODUCT) RED phone, pricing and availability varying by location, Motorola will make a direct contribution to The Global Fund. Motorola (PRODUCT) RED phones will be rolling out internationally from Oct 2006 into 2007.

Motorola has also launched Studio RED, a series of initiatives to include physical and virtual destinations that will enhance your mobile experiences with (PRODUCT) RED. In addition to sharing Motorola’s involvement in the (RED) initiative, Studio RED informs consumers of Motorola (PRODUCT) RED activities, purchase benefits and rewards. Studio RED will offer exclusive content, including limited edition wallpaper, ring tones and video casts, which have been designed by Motorola’s partnership network of musicians and designers.

Results

The Global Fund has selected several established grants for distribution of (RED) money. One of these programs is in Rwanda.

In May 2006, $1.25 million of the first (RED) money received by the Global Fund flowed to Rwanda. This has gone towards the Rwandan Ministry of Health's comprehensive HIV/AIDS programs, mainly to provide anti-retroviral treatment for children and adults in a third of the country.

During the week of September 11, 2006, $4 million of (RED) money flowed to Swaziland. Derek von Wissell, director of National Emergency Response Council on HIV/AIDS, described where the money will go: "First, a large portion of the money will be directed to orphans - feeding them, keeping them in school, protecting them and offering them a future. Second, some of the money will help support the treatment of people on anti-retroviral therapy. (RED) is saving lives. (RED) is helping orphans survive and giving them a better future. (RED) will make a difference."

On September 19, a further $5 million of (RED) money was disbursed to Rwanda, in response to the country's latest request. This funding will go towards further supporting the Ministry of Health's national treatment and prevention program.

Additional disbursements of funds will be made to these programs as they continue their lifesaving work and achieve tangible, measurable results. Also, due diligence is now being conducted to select the third (and potentially fourth) grant for the (RED) portfolio, which we expect to add towards the end of 2006/beginning of 2007.

Case study — Rwanda

In 2003, when the first Global Fund grant began in Rwanda, 5% of the country’s 8.5 million people were infected with HIV. Women and children were particularly affected; with over 11% of pregnant women testing positive for HIV in antenatal clinics and 160,000 children orphaned as a result of AIDS. Despite these extreme circumstances, Global Fund-financed programs in Rwanda have made tremendous progress. Global Fund-financed programs in Rwanda have already:

• reached over 70,000 mothers with counseling and services to prevent mother-to-child-transmission of HIV
• trained over 600 healthcare providers in the prevention of mother-to-child transmission of HIV
• reached over 180,000 people with voluntary counseling and testing for prevention of HIV
• trained almost 3,000 counselors to teach prevention of HIV
• provided anti-retroviral therapy for HIV/AIDS to over 7,500 patients
• set up 19 hospitals to deliver anti-retroviral therapy for HIV/AIDS

Global Fund-financed programs in Rwanda aim to:

• provide over 160,000 mothers with counseling and services to
• prevent mother-to-child-transmission of HIV provide nutritional
• support to 6,000 families affected by HIV/AIDS provide anti-retroviral therapy for HIV/AIDS to over 19,000 patients